Keynote speakers are integral in many different gatherings or meetings where the participants wish to further themselves with networking and knowledge. The speaker has the responsibility to deliver a good speech which would inspire as well as unify the audience with a common purpose.
As someone with such responsibility, there are essential traits that most event organizers look for in a keynote speaker. Here are the five top traits to check:
•Understanding of the overall purpose of the event
This is an easy trait to identify. Most organizers would choose keynote speakers who can grasp the essence of the gathering, and not just someone who tries to sell himself in front of the crowd.
Understanding the purpose can help the speaker in writing a speech which will help further the topic of the gathering or event. A keynote speech must be inspiring, memorable, comprehensive, and global in nature. If these requirements are met, it is easy to identify that the speaker would be a good one.
•Clear Focus on the Audience
An effective keynote speaker knows the best approach for his/her audience. He/She understands the needs of the listeners. It is a skill that establishes the speaker’s credibility, understanding of the topic, and rapport to the audience. If keynote speakers assess their listeners properly, it is sure to win the interest of those participants.
The organizer would know if the speaker understands the audience. The two would work closely together to make sure that the information about the participants/audience are correct.
•Has Personality and Enthusiasm
Good public speakers has enthusiasm towards his speech and can add humor to it. Many speakers who deliver a speech with a monotonous voice can put the listeners to sleep.
Both enthusiasm and humor serve as a great means to catch the audience’s interest. However, this specific trait is also crucial because delivering misplaced humor (inappropriate for your listeners) can break the entire speech.
Aside from humor, there are other forms that can be added such as stories or anecdotes. Through these, the speaker can present a relatable scenario which the listeners can easily understand. This can also help in building a greater acceptance of the message being delivered.
•Clear points and presentation
A good speech is written with a clear theme and understandable points. It should not be too dragging and convoluted. An effective speaker knows how to put his ideas into a short yet comprehensive outline which the audience can incorporate in their personal or business lives.
An ideal speech would have a maximum of three main points which the speaker would eventually discuss in detail. Adding too many ideas in a single speech might overwhelm the listeners. The retention of the message might also be lower because the audience has to go through different ideas at once. You have the responsibility to guide the understanding of your listeners, so be wary of the information that you are going to share. Remember to keep it relevant and clear.
•Call to Action
If at the end of the speech, the audience does not understand at least one main actionable concept, then the speaker has failed. That is why it is important for the speaker to establish the main ideas at the start of the speech. If this is done properly, the entire keynote would include essential details which will build the main points. This can be done with a series of presentation which has stories, facts, and observations. Keynote speakers can use a call to action at the end of their speeches. This will give the audience some time to reflect on what they have learned.
All these five traits are important to any public speaker. Invest time to build these components so that you can improve as a keynote speaker. Guidelines are important to help any person learn and grow in his/her desired field. Work on these traits so that you are sure to ace your keynote speech.